Within WeChat, worries about challengers and life after Allen Zhang

//Within WeChat, worries about challengers and life after Allen Zhang

Within WeChat, worries about challengers and life after Allen Zhang

WeChat head Allen Zhang Xiaolong used to approve every change to Tencent’s flagship social media app, down to the colours and fonts. But as WeChat surpasses 1 billion users and plays host to more than 1 million mini-apps on its ecosystem, operations have finally become too big for him to oversee everything. How to stay agile and nimble in a rapidly changing social media landscape with a top-down approach for a 2,000-strong team, and what happens to strategy should Zhang one day leave or step…

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By | 2019-05-17T06:00:12+00:00 May 17th, 2019|Technology|Comments Off on Within WeChat, worries about challengers and life after Allen Zhang