Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?

//Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?

Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?

Liky Li, a live-streamer based in the southern Chinese city of Guangzhou, often works between midnight and 8am to pitch music boxes and Harry Potter figurines to online consumers in cities such as London and Manchester, instead of those in local locations like Shenzhen or Shanghai.A former English opera teacher and translator, Li said she is using “Live Shopping on TikTok Shop” – a service under popular short video-sharing platform TikTok – to reach a vast “blue ocean” of unexplored opportunity…

Article by [author-name] (c) Business - South China Morning Post - Read full story here.

By | 2022-02-26T02:00:21+00:00 February 26th, 2022|Business|Comments Off on Will TikTok become the next major cross-border e-commerce platform for Chinese merchants to tap overseas consumers?