Will the next BTS come from the US? K-pop companies look to the Americas for future stars

//Will the next BTS come from the US? K-pop companies look to the Americas for future stars

Will the next BTS come from the US? K-pop companies look to the Americas for future stars

South Korean K-pop companies are increasingly eyeing the North and South American markets for their future plans.This week saw three power players in the K-pop world – Hybe, CJ ENM and SM Entertainment – confirm plans to move into the Americas to find talent via joint ventures with local partners.Hybe (formerly Big Hit Entertainment), which houses BTS among other popular South Korean acts, recently acquired Scooter Braun’s US-based Ithaca, which manages the likes of Justin Bieber and Ariana…

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By | 2021-05-07T04:01:57+00:00 May 7th, 2021|Music|Comments Off on Will the next BTS come from the US? K-pop companies look to the Americas for future stars