Using Neuromarketing Tools to hunt the ‘Why’ beast

//Using Neuromarketing Tools to hunt the ‘Why’ beast

Using Neuromarketing Tools to hunt the ‘Why’ beast

By Robin Gurney @ TIPTOP INSIGHTS Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT consumers do and HOW into finding out WHY they behave the ways they do. As I write this, Morrissey’s lyrics spring to mind, “Why do you come here? And why, why do you hang around?” […]

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By | 2019-03-05T18:22:38+00:00 March 5th, 2019|Technology|Comments Off on Using Neuromarketing Tools to hunt the ‘Why’ beast