To improve its image, China must tell a story that appeals to people’s emotions

//To improve its image, China must tell a story that appeals to people’s emotions

To improve its image, China must tell a story that appeals to people’s emotions

To most people, a narrative is a story or an account of an event or situation, but to advertising, communications and PR professionals, it is about a strategically articulated vision and all associated messages that bond with the target audience.Marketing and public relations professionals employ narrative communications techniques to flesh out a brand and promote a company or product. This is difficult work, particularly if the branding involves an entire country, rather than a single product…

Article by [author-name] (c) China - South China Morning Post - Read full story here.

By | 2021-06-19T17:30:00+00:00 June 19th, 2021|Headlines|Comments Off on To improve its image, China must tell a story that appeals to people’s emotions