TikTok for finance: ByteDance’s Douyin finds success in short videos about economics and wealth management

//TikTok for finance: ByteDance’s Douyin finds success in short videos about economics and wealth management

TikTok for finance: ByteDance’s Douyin finds success in short videos about economics and wealth management

Amid slowing industry growth, Douyin, the local version of TikTok, is finding success in the normally staid category of financial content, potentially giving ByteDance a new source of short video revenue in a market saturated with goofy lip-synching and dance videos.Douyin is now seeing a thriving community around videos for topics ranging from macroeconomic analysis to personal wealth management. As of last November, 100 million users had engaged with such content and 29 million content…

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By | 2021-01-19T22:00:11+00:00 January 19th, 2021|Technology|Comments Off on TikTok for finance: ByteDance’s Douyin finds success in short videos about economics and wealth management