The BTS effect: K-pop and the Korean Wave pop culture ‘will propel the nation’s economy’

//The BTS effect: K-pop and the Korean Wave pop culture ‘will propel the nation’s economy’

The BTS effect: K-pop and the Korean Wave pop culture ‘will propel the nation’s economy’

By Kim Ji-sooSouth Korea is making a cautious but strong bet that K-pop will propel the Korean economy in the years ahead, as global interest in hallyu – or the “Korean wave” of pop culture – continues to grow.The Korea Foundation recently released statistics related to hallyu worldwide, and said the number of fans of the Korean wave increased about 11 per cent – or nearly 100 million – in 2019 over the previous year. The foundation, which is affiliated with the Foreign Ministry, made the…

Article by [author-name] (c) South China Morning Post - Read full story here.

By | 2020-01-16T18:30:14+00:00 January 16th, 2020|Music|Comments Off on The BTS effect: K-pop and the Korean Wave pop culture ‘will propel the nation’s economy’