Singles’ Day: Live-streaming e-commerce draws in viewers using giant pancakes, VR gaming and other gimmicks

//Singles’ Day: Live-streaming e-commerce draws in viewers using giant pancakes, VR gaming and other gimmicks

Singles’ Day: Live-streaming e-commerce draws in viewers using giant pancakes, VR gaming and other gimmicks

Live-streaming e-commerce has finally stepped into the spotlight this year during China’s Singles’ Day, the world’s largest shopping festival that takes place annually on November 11. Consumers have been increasingly turning to live streaming to see demonstrations of products during the Covid-19 pandemic, which limited shoppers’ ability to check out products in person.In one live-streaming channel during the festival, a man selling chopping knives showed himself sharpening the cutlery in what…

Article by [author-name] (c) South China Morning Post - Read full story here.

By | 2020-11-11T21:00:11+00:00 November 11th, 2020|Technology|Comments Off on Singles’ Day: Live-streaming e-commerce draws in viewers using giant pancakes, VR gaming and other gimmicks