Pinduoduo loses exclusive partnership with CCTV for China’s Spring Festival Gala

//Pinduoduo loses exclusive partnership with CCTV for China’s Spring Festival Gala

Pinduoduo loses exclusive partnership with CCTV for China’s Spring Festival Gala

State broadcaster China Central Television (CCTV) has cancelled its exclusive advertising deal with e-commerce giant Pinduoduo for this year’s Spring Festival Gala, the country’s most-watched national network TV broadcast, as the company remains embroiled in a controversy over working conditions, according to people with direct knowledge of the matter.Pinduoduo, operator of China’s second-largest e-commerce platform, landed an exclusive advertising package deal worth about 1 billion yuan (US…

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By | 2021-01-15T12:14:00+00:00 January 15th, 2021|Technology|Comments Off on Pinduoduo loses exclusive partnership with CCTV for China’s Spring Festival Gala