Pinduoduo lands exclusive red packet partnership with CCTV for 2021 Spring Festival Gala

//Pinduoduo lands exclusive red packet partnership with CCTV for 2021 Spring Festival Gala

Pinduoduo lands exclusive red packet partnership with CCTV for 2021 Spring Festival Gala

Chinese e-commerce giant Pin duoduo has sealed a deal to serve as the exclusive partner of state broadcaster China Central Television (CCTV) to give away cash via virtual red packets at next year’s Spring Festival Gala, the country’s most-watched national network TV broadcast.Since 1983, watching at least part of CCTV’s Spring Festival Gala has been a national tradition for families in China. Previous partners – including Alibaba Group Holding, Tencent Holdings’ WeChat, Baidu and Kuaishou –…

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By | 2020-09-25T12:45:15+00:00 September 25th, 2020|Technology|Comments Off on Pinduoduo lands exclusive red packet partnership with CCTV for 2021 Spring Festival Gala