Article by [author-name] (c) South China Morning Post - Read full story here.
Pandemic opens a new niche for museums: private virtual tours and group virtual visits they can charge money for
Take a guided tour of Elvis Presley’s home from your sofa or marvel at old masters’ paintings in The Met without visiting New York: museums, forced to adapt by the pandemic, are now offering paid virtual tours – but how big a source of income will they become?Interactive walks, video games and podcasts are some of the free innovations museums have launched to try to mitigate the effects of closures and a slump in visitors caused by coronavirus. But more and more institutions are now pushing…