Nike airs first major e-sports ad in China ahead of League of Legends World Championship

//Nike airs first major e-sports ad in China ahead of League of Legends World Championship

Nike airs first major e-sports ad in China ahead of League of Legends World Championship

American athletic apparel giant Nike aired a glitzy e-sports commercial in China ahead of the popular League of Legends World Championship that just kicked off in Shanghai in a move to further capitalise on the e-sports mania in the world’s second-largest economy.Titled Next Level, the campaign was created by Wieden+Kennedy Shanghai and is Nike’s first e-sports commercial, according to trade publication Adweek. It depicts a legion of aspiring e-sports professionals joining a special training…

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By | 2020-10-05T12:00:14+00:00 October 5th, 2020|Technology|Comments Off on Nike airs first major e-sports ad in China ahead of League of Legends World Championship