Meet Kim Leitzes, the US-born female entrepreneur behind Chinese influencer marketplace Parklu

//Meet Kim Leitzes, the US-born female entrepreneur behind Chinese influencer marketplace Parklu

Meet Kim Leitzes, the US-born female entrepreneur behind Chinese influencer marketplace Parklu

When Parklu co-founder and CEO Kim Leitzes first pitched her start-up idea – a marketplace for online influencers – in 2014, most investors were sceptical.Would people really buy an expensive handbag just because they saw a stranger carrying it on social media?As it turns out, many would. Top-tier online influencers, or key opinion leaders (KOLs) as they are called in China can rake in tens of millions of dollars in sales in a day just by talking in front of the camera. Live-streaming star Viya…

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By | 2020-11-17T14:00:21+00:00 November 17th, 2020|Business|Comments Off on Meet Kim Leitzes, the US-born female entrepreneur behind Chinese influencer marketplace Parklu