Map of the Soul: 7 – BTS tear up the K-pop marketing playbook with pioneering promotion of latest album

//Map of the Soul: 7 – BTS tear up the K-pop marketing playbook with pioneering promotion of latest album

Map of the Soul: 7 – BTS tear up the K-pop marketing playbook with pioneering promotion of latest album

Following the well-established K-pop marketing formula, boy band BTS have always promoted their new album releases with advance teaser videos and music samples during their seven-year career.But instead of getting advance hints and teasers about the band’s newest song, fans of BTS were completely left in the dark until the moment of the official release of Black Swan last Friday. Black Swan is the first single released from the next BTS full-length album, Map of the Soul: 7, which is scheduled…

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By | 2020-01-22T18:30:14+00:00 January 22nd, 2020|Music|Comments Off on Map of the Soul: 7 – BTS tear up the K-pop marketing playbook with pioneering promotion of latest album