K-pop’s virtual future: Aespa, Eternity, the rise of digital performers and the AI technology that allows stars to perform as avatars

//K-pop’s virtual future: Aespa, Eternity, the rise of digital performers and the AI technology that allows stars to perform as avatars

K-pop’s virtual future: Aespa, Eternity, the rise of digital performers and the AI technology that allows stars to perform as avatars

In October 2020, K-pop media company SM Entertainment announced its new girl group, Aespa. The four members of the act, stylised “aespa”, would be joined by virtual “ae” counterparts. The news led to debate online over the potential for dehumanisation, but since then, Aespa have had one of the biggest K-pop hits of 2021 with their recent single Next Level.Aespa are far from the only K-pop act to incorporate virtual avatars in their musical projects. On March 22, an 11-member girl group,…

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By | 2021-06-28T16:00:20+00:00 June 28th, 2021|Music|Comments Off on K-pop’s virtual future: Aespa, Eternity, the rise of digital performers and the AI technology that allows stars to perform as avatars