K-pop’s NCT 127, Mamamoo, Seventeen and more pivot international releases to Japanese audiences

//K-pop’s NCT 127, Mamamoo, Seventeen and more pivot international releases to Japanese audiences

K-pop’s NCT 127, Mamamoo, Seventeen and more pivot international releases to Japanese audiences

It was around this time last year that the final international K-pop tours started winding down because of the coronavirus outbreak. As 2021 starts, the industry is again looking overseas and to one country in particular: Japan.Japan has always been an important market for the South Korean music industry, with many K-pop artists spending significant parts of their careers in the country, often releasing original songs in Japanese. But the first quarter of 2021 is not like any period that has…

Article by [author-name] (c) South China Morning Post - Read full story here.

By | 2021-02-09T14:15:04+00:00 February 9th, 2021|Music|Comments Off on K-pop’s NCT 127, Mamamoo, Seventeen and more pivot international releases to Japanese audiences