How Henan TV went viral promoting Chinese traditional culture and values instead of the usual star-studded soaps and reality TV

//How Henan TV went viral promoting Chinese traditional culture and values instead of the usual star-studded soaps and reality TV

How Henan TV went viral promoting Chinese traditional culture and values instead of the usual star-studded soaps and reality TV

Henan Satellite TV is an anomaly in China’s popular entertainment landscape, where terrestrial TV stations and streaming platforms fall over themselves to produce sentimental soap operas and sensational reality-TV shows to attract viewers.While most of the industry chases TV ratings and advertisers using star-studded shows, Henan TV sticks to its formula of shunning pop culture in favour of tasteful content promoting traditional Chinese culture.Defying industry norms, the station, which is…

Article by [author-name] (c) Arts & Culture - South China Morning Post - Read full story here.

By | 2021-09-25T03:15:14+00:00 September 25th, 2021|Entertainment|Comments Off on How Henan TV went viral promoting Chinese traditional culture and values instead of the usual star-studded soaps and reality TV