How Chinese e-commerce unicorn Jollychic plans to defend its turf in the Middle East

//How Chinese e-commerce unicorn Jollychic plans to defend its turf in the Middle East

How Chinese e-commerce unicorn Jollychic plans to defend its turf in the Middle East

Jollychic, a Chinese e-commerce start-up that has become one of the top players in the Middle East market, plans to replicate China’s all-encompassing online ecosystem in the region, as competition from international and local players heats up.Founded in 2012 by entrepreneur Aaron Li Haiyan, Jollychic currently has 50 million users, up from 35 million at the end of 2017, with the majority in the Gulf Cooperation Council countries such as Saudi Arabia.Li, 37, decided to enter the Middle East…

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By | 2019-07-21T05:00:24+00:00 July 21st, 2019|Business|Comments Off on How Chinese e-commerce unicorn Jollychic plans to defend its turf in the Middle East