Hong Kong-listed Chinese restaurant operator Jiumaojiu is betting on younger consumers for growth in 2021

//Hong Kong-listed Chinese restaurant operator Jiumaojiu is betting on younger consumers for growth in 2021

Hong Kong-listed Chinese restaurant operator Jiumaojiu is betting on younger consumers for growth in 2021

Guangzhou-based restaurants operator Jiumaojiu International Holdings is pivoting to younger consumers, as it emerges from the economic dislocation caused by the coronavirus pandemic.The company, whose shares debuted in Hong Kong in January last year following a HK$2.08 billion (US$267.4 million) initial public offering (IPO), will double down on its Tai Er restaurants, which specialise in pickled sauerkraut fish and are popular among younger consumers. Jiumaojiu plans to open 100 to 120 Tai Er…

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By | 2021-01-17T06:00:11+00:00 January 17th, 2021|Business|Comments Off on Hong Kong-listed Chinese restaurant operator Jiumaojiu is betting on younger consumers for growth in 2021