Hong Kong-listed Chinese down jacket maker Bosideng boosted by younger consumers, posts 42 per cent jump in first-half profit

//Hong Kong-listed Chinese down jacket maker Bosideng boosted by younger consumers, posts 42 per cent jump in first-half profit

Hong Kong-listed Chinese down jacket maker Bosideng boosted by younger consumers, posts 42 per cent jump in first-half profit

Wang Lu, a high-school student, is anticipating freezing temperatures during the coming winter, and recently decided to buy herself a new jacket made of down.“It is going to be the coldest winter in 60 years [according to forecasts]. Hopefully, I can survive the chilly weather with a decent down jacket,” the Shanghai native said. She plans to use the 2,000 yuan (US$304) her parents gave her to buy an “upmarket jacket” by a domestic brand.Down jackets and coats are not very common in China, with…

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By | 2020-11-28T05:00:16+00:00 November 28th, 2020|Business|Comments Off on Hong Kong-listed Chinese down jacket maker Bosideng boosted by younger consumers, posts 42 per cent jump in first-half profit