Google to overhaul global ad model after France slaps it with US$268 million antitrust fine

//Google to overhaul global ad model after France slaps it with US$268 million antitrust fine

Google to overhaul global ad model after France slaps it with US$268 million antitrust fine

Google agreed to pay 220 million euros (US$268 million) and change the way its business works across the world after settling a French investigation that struck at the heart of its power over online advertising.France’s antitrust agency said on Monday the US tech giant used its dominance over ad sales and purchasing on its platforms to distort the market to its own advantage, hurting publishers such as News Corp.“Google took advantage of its vertical integration to skew the process,” Isabelle…

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By | 2021-06-07T10:17:44+00:00 June 7th, 2021|Technology|Comments Off on Google to overhaul global ad model after France slaps it with US$268 million antitrust fine