Google ad tech probe in Europe strikes at the core of company’s business model that makes up the bulk of its revenue

//Google ad tech probe in Europe strikes at the core of company’s business model that makes up the bulk of its revenue

Google ad tech probe in Europe strikes at the core of company’s business model that makes up the bulk of its revenue

Google faces a sweeping European Union probe into its advertising technology, a move that strikes at the heart of the tech giant’s business model.The European Commission said Tuesday its new confrontation with the Alphabet Inc unit will focus on concerns the company may be illegally favouring its own online display advertising technologies, squeezing out rivals.“This is probably the probe that many people were waiting for because it goes to the core of Google’s business,” said Aitor Ortiz, an…

Article by [author-name] (c) Big Tech - South China Morning Post - Read full story here.

By | 2021-06-23T03:34:38+00:00 June 23rd, 2021|Technology|Comments Off on Google ad tech probe in Europe strikes at the core of company’s business model that makes up the bulk of its revenue