Forget K-pop and US missiles, Korea is back in fashion with China thanks to live-stream shopping

//Forget K-pop and US missiles, Korea is back in fashion with China thanks to live-stream shopping

Forget K-pop and US missiles, Korea is back in fashion with China thanks to live-stream shopping

Camera lights wash over Ding Xiaoping as she broadcasts herself across the internet from an iPhone, from inside a minimalist-style living room complete with an ornate faux fireplace. Sporting a trendy auburn hairstyle and bright coral lipstick, Ding speaks in rapid-fire Mandarin introducing 2,000 of her Taobao live-streaming channel viewers to the high-waist pink pastel shorts she’ll be wearing for the next 10 minutes – until she changes into her next look.For many Chinese consumers and…

Article by [author-name] (c) South China Morning Post - Read full story here.

By | 2019-06-05T06:54:58+00:00 June 5th, 2019|Headlines|Comments Off on Forget K-pop and US missiles, Korea is back in fashion with China thanks to live-stream shopping