Does China’s lead in the global premiere of ‘Avengers: Endgame’ herald a new global distribution strategy for Hollywood blockbusters?

//Does China’s lead in the global premiere of ‘Avengers: Endgame’ herald a new global distribution strategy for Hollywood blockbusters?

Does China’s lead in the global premiere of ‘Avengers: Endgame’ herald a new global distribution strategy for Hollywood blockbusters?

Until recently, every major studio picture would be widely released in the United States first, before rolling out to Europe, and then on to Asia, often weeks later.These “territorial release windows” were sequenced in that order because foreign sales of Hollywood movies were significantly influenced by how well the film sold in America first.Those days are over. Breaking with tradition, Disney’s mega-blockbuster Avengers: Endgame, the 22nd instalment of the Marvel Universe franchise and…

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By | 2019-04-28T12:31:45+00:00 April 28th, 2019|Headlines|Comments Off on Does China’s lead in the global premiere of ‘Avengers: Endgame’ herald a new global distribution strategy for Hollywood blockbusters?