Cultivating internet celebrities: rural governments answer Beijing’s call to use online personalities to boost tourism and local economies

//Cultivating internet celebrities: rural governments answer Beijing’s call to use online personalities to boost tourism and local economies

Cultivating internet celebrities: rural governments answer Beijing’s call to use online personalities to boost tourism and local economies

Before going viral, Zhaxi Dingzhen was your average Tibetan herder living in China’s southwestern Sichuan province. His typical day was spent tending to his flock and helping out at home. But a 10-second video posted online would quickly change that routine, turning Dingzhen into an online sensation overnight.Soon after the video appeared online on November 11, China’s internet users marvelled at Dingzhen’s rugged good looks and herdsman lifestyle in the highland. Millions tuned in to watch a…

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By | 2021-01-08T23:00:14+00:00 January 8th, 2021|Entertainment|Comments Off on Cultivating internet celebrities: rural governments answer Beijing’s call to use online personalities to boost tourism and local economies