Costco bets it can outsell rivals in China by getting to know its customers better with big data

//Costco bets it can outsell rivals in China by getting to know its customers better with big data

Costco bets it can outsell rivals in China by getting to know its customers better with big data

Costco opened its first store in China in late August to great fanfare. Analysts say whether it keeps up with local hypermarkets and online rivals, or follow the fate of Carrefour and Metro, will depend on one critical edge: big data.The supermarket chain was forced to close its Shanghai store early on safety concerns after a mad rush for items ranging from Birkin handbags to Kweichow Moutai liquor. That is a foretaste of what to expect in a market with US$4.7 trillion in household consumption,…

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By | 2019-10-22T13:00:08+00:00 October 22nd, 2019|Business|Comments Off on Costco bets it can outsell rivals in China by getting to know its customers better with big data