Article by [author-name] (c) South China Morning Post - Read full story here.
Clubhouse app becomes playground for K-pop artists, fans, and Korean music industry workers
It was just a general conversation about K-pop, with fans chatting about their love for the music. Then the room’s numbers started to climb, with tens, then hundreds of individuals rushing in. The reason? Song Mino, a member of K-pop group Winner and a popular rapper and television personality in South Korea, had entered the fandom space on Clubhouse. The audio app, which allows iPhone users to engage in conversations in dedicated “rooms” and “clubs”, has swiftly become a space where industry…