Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation

//Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation

Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation

When C.C. Sun first heard in 2019 about so-called blind box toys, collectible figures in mystery packaging, the 32-year-old engineer from Tianjin mocked her colleague for playing with children’s stuff.Fast forward to last June. When Sun saw Harry Potter figures were on the offer, the big fan of the magical world created by J.K. Rowling did not hesitate to pay 59 yuan (US$9) each, and got a palm-sized figurine of Professor McGonagall.The toe-dip ended up costing her more than 2,000 yuan within a…

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By | 2021-01-01T02:07:20+00:00 January 1st, 2021|Headlines|Comments Off on Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation