Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers

//Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers

Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers

For many affluent young Chinese consumers, modern simplicity is out and tradition is back in when it comes to jewellery.Sales of gold bracelets, pendants, earrings and necklaces that draw on dragons, phoenixes, peonies and other traditional Chinese patterns and symbols are flying among consumers, especially those in their 20s and 30s, helping drive a rebound in gold demand in the country after a pandemic-induced slump.An e-commerce boom and national pride are fuelling the rise in demand for…

Article by [author-name] (c) Business - South China Morning Post - Read full story here.

By | 2021-08-29T10:19:16+00:00 August 29th, 2021|Business|Comments Off on Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers