Chinese advertisers brace for sea change under Apple’s new privacy rules and Beijing’s policy push

//Chinese advertisers brace for sea change under Apple’s new privacy rules and Beijing’s policy push

Chinese advertisers brace for sea change under Apple’s new privacy rules and Beijing’s policy push

Apple’s new limits on tracking iPhone users may benefit internet giants at the cost of small advertisers, but both should prepare to embrace tighter privacy laws amid the Chinese government’s vigorous push to rein in excessive personal data collection on the internet, said industry experts. The Californian giant’s new rules, slated to be enforced worldwide next week, will require apps to ask users in a pop-up notification whether they agree to be tracked for personalised ads.Without the users’…

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By | 2021-04-21T15:00:12+00:00 April 21st, 2021|Technology|Comments Off on Chinese advertisers brace for sea change under Apple’s new privacy rules and Beijing’s policy push