China’s tech crackdown: live-streaming e-commerce stars get a reality check from the taxman

//China’s tech crackdown: live-streaming e-commerce stars get a reality check from the taxman

China’s tech crackdown: live-streaming e-commerce stars get a reality check from the taxman

The recent move by authorities in Hangzhou, China’s eastern e-commerce hub, to name and shame two popular online influencers for tax evasion and then slap both with hefty fines sent shock waves across the country’s live-streaming sector.Zhu Chenhui, known online as Xueli Cherie, and Lin Shanshan have now become the unofficial poster girls of this new campaign, which targets the booming live-streaming segment of China’s vast e-commerce market, where there is a spotty track record of compliance…

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By | 2021-11-24T11:10:27+00:00 November 24th, 2021|Business|Comments Off on China’s tech crackdown: live-streaming e-commerce stars get a reality check from the taxman