China’s podcast fans are tuning in, Big Tech firms are listening

//China’s podcast fans are tuning in, Big Tech firms are listening

China’s podcast fans are tuning in, Big Tech firms are listening

For more than a year, Beijing-based marketing associate Grace Chen has followed the same routine as many people around the world: pop in a pair of earphones and listen to a podcast on the commute to work.“It just helps me relax, and I appreciate the effort it takes to make a good podcast,” she said. “I think everyone likes it for the same reason.”It is a sentiment that tech heavyweights in China and overseas have noticed, prompting them to increase engagement with avid podcast listeners like…

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By | 2021-05-01T08:30:12+00:00 May 1st, 2021|Technology|Comments Off on China’s podcast fans are tuning in, Big Tech firms are listening