China’s platinum jewellers need to innovate to attract younger consumers, reverse downturn, industry body says

//China’s platinum jewellers need to innovate to attract younger consumers, reverse downturn, industry body says

China’s platinum jewellers need to innovate to attract younger consumers, reverse downturn, industry body says

A major revamp on product and marketing strategies is needed to arrest the protracted downturn in the world’s largest platinum market for jewellery in China, according to an official at an industry marketing body.Tim Schlick, chief strategy officer of Platinum Guild International, a 44-year-old international organisation headquartered in Hong Kong funded by platinum producers in South Africa, said platinum sales volume to China’s jewellery makers is likely to decline for another two years…

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By | 2019-07-24T02:00:16+00:00 July 24th, 2019|Business|Comments Off on China’s platinum jewellers need to innovate to attract younger consumers, reverse downturn, industry body says