China’s holiday box office plummets to 7-year low as film industry struggles to rebound from coronavirus pandemic

//China’s holiday box office plummets to 7-year low as film industry struggles to rebound from coronavirus pandemic

China’s holiday box office plummets to 7-year low as film industry struggles to rebound from coronavirus pandemic

China’s box office revenue over the most recent three-day holiday period plummeted to its lowest level in seven years amid a new coronavirus outbreak in the populous province of Guangdong, raising questions about the recovery of the nation’s film industry. Box office sales for the Dragon Boat Festival holiday that ended on Monday grossed 465 million yuan (US$72.6 million), the lowest tally since 2014, when Chinese cinema-goers spent 439 million yuan on film tickets over the long weekend,…

Article by [author-name] (c) China - South China Morning Post - Read full story here.

By | 2021-06-15T11:30:00+00:00 June 15th, 2021|Headlines|Comments Off on China’s holiday box office plummets to 7-year low as film industry struggles to rebound from coronavirus pandemic