China smartphone makers spin off secondary brands to go upscale

//China smartphone makers spin off secondary brands to go upscale

China smartphone makers spin off secondary brands to go upscale

China’s four biggest smartphone makers are sharpening their focus on the fast-growing premium handset segment by spinning off secondary brands, as the industry braces for another year of decreased shipments around the world.Oppo, China’s second largest smartphone vendor, is set to introduce next month its Reno brand, which will provide a range of 5G and non-5G premium handsets.That would follow No 3 player Vivo’s launch earlier this month of its iQoo gaming smartphone brand. In January, Xiaomi…

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By | 2019-03-23T21:30:03+00:00 March 23rd, 2019|Technology|Comments Off on China smartphone makers spin off secondary brands to go upscale