ByteDance kick starts its payment service with cash giveaways during world’s most-watched TV show

//ByteDance kick starts its payment service with cash giveaways during world’s most-watched TV show

ByteDance kick starts its payment service with cash giveaways during world’s most-watched TV show

After ByteDance secured rights for its short video app Douyin to sponsor the most-watched TV programme in the world, it committed to giving away 1.2 billion yuan (US$186 million) in “red packets”. If history is any guide, the money will be well spent.In past years, the annual Lunar New Year Gala broadcast by China Central Television (CCTV) has proved an effective launch pad for Chinese internet giants to kick start their new payment services.In January, soon after Douyin secured the partnership…

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By | 2021-02-12T03:00:16+00:00 February 12th, 2021|Technology|Comments Off on ByteDance kick starts its payment service with cash giveaways during world’s most-watched TV show