BTS label Big Hit Entertainment look to go public, but is it really the best time?

//BTS label Big Hit Entertainment look to go public, but is it really the best time?

BTS label Big Hit Entertainment look to go public, but is it really the best time?

K-pop may face its harshest critic yet: investors.Big Hit Entertainment, the music label behind global boy band phenomenon BTS, is eyeing a public market debut.Sales are surging, but its fortunes largely depend on one act in a hit-driven business. With the coronavirus outbreak now eating away at concert sales, a high valuation of the company increasingly sounds out of tune.BTS are an even bigger South Korean cultural export than Oscar-winner Parasite. Thanks to Spotify, YouTube and viral-video…

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By | 2020-03-19T14:00:15+00:00 March 19th, 2020|Music|Comments Off on BTS label Big Hit Entertainment look to go public, but is it really the best time?