Alibaba’s Taobao Live reports over US$60 billion in GMV in 2020 as China intensifies scrutiny of live-stream e-commerce industry

//Alibaba’s Taobao Live reports over US$60 billion in GMV in 2020 as China intensifies scrutiny of live-stream e-commerce industry

Alibaba’s Taobao Live reports over US$60 billion in GMV in 2020 as China intensifies scrutiny of live-stream e-commerce industry

Taobao Live, the live-streaming platform for merchants on Alibaba Group Holding’s online marketplace Taobao, has set ambitious plans for the year after generating over 400 billion yuan (US$61.7 billion) in gross merchandise volume (GMV) in 2020, despite rising regulatory scrutiny on the live-streaming e-commerce sector.Taobao Live saw its number of daily active users and live-streamers grow 100 per cent and 661 per cent respectively from 2019 to 2020, according to a statement released by…

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By | 2021-04-28T10:00:02+00:00 April 28th, 2021|Technology|Comments Off on Alibaba’s Taobao Live reports over US$60 billion in GMV in 2020 as China intensifies scrutiny of live-stream e-commerce industry