The study found that two-thirds of consumers believe supermarkets do not treat farmers fairly
Almost 90% of consumers believe that legislation should be introduced to ensure that farmers receive a fair price for their food from supermarkets, according to a new Ipsos/MRBI survey.
The study also found that two-thirds of consumers believe supermarkets do not treat farmers fairly when buying their produce.
Just before Christmas leading supermarkets in Ireland engaged in a vegetable price war, which saw products like carrots being sold for as little as five cents per kilo, a fraction of what it costs farmers to produce them.
The agricultural community was outraged, although the National Consumer Agency said that it was good for consumers.
However, the survey suggests that consumers were far from impressed.
It finds that two-thirds believe that farm families are not treated fairly by the supermarkets.
Almost nine out of ten consumers said the Government should legislate to ensure farmers receive a fair price.
Although consumers were gifted with almost free vegetables at the time, the survey suggests that nearly two-thirds of them say that these price promotions are not good for consumers in the long run.
79% said that quality is more important than price.
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